On the 6th of November, 2014, Merck held its “Displaying Futures”’ symposium in Shanghai, China. Focusing on the theme “Building Innovation – Displaying Architecture”, experts discussed questions concerning the impact of innovative display solutions on architecture as well as the life of the people therein. The Displaying Futures Shanghai symposium was the fourth in a series of annual symposia held since 2011, in which Merck has set out to explore new avenues through an inspiring exchange between designers, artists, communications experts, architects and scientists.
China is experiencing a new era of urbanization. Judging from what Li Keqiang, Premier of the People’s Republic of China, expects of this "powerful engine", the new type of urbanization holds essential weight in his mega-strategy for new breakthroughs - economically and socially. In 62 pilot projects, smart, green and low carbon forms of sustainable architecture are encouraged.
The keynote speech was followed by three sessions: Communication, Synchronization and Energy. In a study on liquid crystal windows technology commissioned by Merck, the world market leader in liquid crystals, architect Tim Edler, founder of realities:united, took up the challenge of developing proposals for the application of this new technology in his own characteristic and unique way. Famous in the field of understanding how human user interface and interaction languages need to evolve in both software and hardware, Amish Patel from Microsoft contributed to the discourse on building innovation and displays in architecture. Talking on the broader subject of sustainability and energy was Doreen Heng Liu of NODE (Nansha Original DEsign or NO DEsign), an architecture studio in the Nansha district of Guangzhou, which sprang up in 2004 as a result of a series of projects realized in collaboration with the Fok Foundation in Hong Kong.