Looking at current developments in digital media, in product design, in our use of smart devices, one cannot help but wonder what our future will look like.
We have invited and teamed up great minds from different fields to give us an insight into their perspective into our prospective future. How can we gain foresight and a leading edge in product development? What actually lies ahead? And how can we use Performance Materials to consolidate ideas and inspiration?
We try to look beyond the technical possibilities and understand people’s ideas, their expectations and needs. Only by looking also at the social and cultural factors can we create new fields of business applications in areas that do not seem obvious at first sight.