Which interaction between people and displays do experts expect to happen in the future? Which changes can they already now predict will occur in their own fields? How will these changes influence the development of displays? And how can displays change our daily lives and habits – and vice versa?
For a number of years, Merck’s core belief has been “Merck makes communication visible”. With our initiative “Displaying Futures”, we want to learn how designers, architects, artists, and scientists “make communication visible” in their own fields – apart from a purely technological approach.
This initiative will be a rare opportunity to enter into a lively dialogue with some of the globally most renowned thinkers of our times. It will provide inspiring perspectives for product planning and development. “Displaying Futures” is an exceptional platform to support and stimulate your own products and a fertile basis for establishing future competitive advantage.
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Merck’s Displaying Futures symposium in Tokyo is a themed event and part of Merck’s contribution within the “150 Jahre Freund-schaft Deutschland-Japan” celebrations.
For over 150 years, Germany and Japan have enjoyed a strong relationship that formally began in the form of an agreement concluded by envoys of the Edo Shogunate and the King of Prussia. This year, this longstanding friendship shall become memorated in both countries with a series of events ranging from an official act of state, to concerts and exhibitions as well as symposiums in the areas of art, culture, politics and the current business environment which will help participants become more familiar with the other country’s culture and way of life. The recent soccer world championship victory by the Japanese women’s team in the partner country of Germany crowns the anniversary and could not have happened at a better time.
For further details please visit http://www.dj150.jp (German language only).
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The initial “Displaying Futures“ symposium took place on October 12, 2011, in Tokyo.
The event clearly reflected Merck’s ambition
to actively shape developments in this sector. Using an interdisciplinary approach, designers, artists, architects and scientists will explain how they are making communication visible in their respective fields.
Under the heading “Visual Perception“, Stefan Diez, a German industrial designer and professor at the HFG Karlsruhe (College of Design in Karlsruhe, Germany), looked at the appearance and handling of future products and their displays.
“Selective Perception“ was the theme of a talk by German interaction and interface designer Stefan Karp, who discussed how people will handle information in the future. His focus was on the interplay between humans and machines.
Japanese architect Ryue Nishizawa spoke about public spaces and architecture under the heading “Public Perception“. He
is co-founder of the architectural office SANAA (Sejima and Nishizawa and Associates) and was awarded the prestigious Pritzker Architecture Prize in 2010.
Yasuo Nakane, Head of Japan Technology Research Global Market at Deutsche Securities Inc. Tokyo, provided an overview of the present and future display market.
The event was moderated by Midori Miyazaki, Dean of the Faculty of Policy Informatics at Chiba University of Commerce.
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15:30 Welcome address by German
Ambassador Dr. Volker Stanzel
15:35 General welcome address &
introduction by Karl Roeser,
Representative Director, Chairman
and President of Merck Ltd. Japan
Welcome address by Karl-Ludwig
Kley, Chairman of the Board of
Merck KGaA
15:45 Moderator Midori Myazaki introduces
the topic and the first speaker
15:50 Yasuo Nakane, on the ‘current
challenges of the display industry’
16:05 Stefan Diez, on ‘challenging ways of
seeing and perceiving products and
materials’
16:30 Stefan Karp, on ‘future ways of
handling information’
16:55 Coffee break
17:15 Ryue Nishizawa, discusses
‘interventions: changing urban
space, behavior and cognition’
17:40 Q&A & resume by the moderator
18:00 End of symposium
18:30 Formal opening of the reception by
Dr. Volker Stanzel
20:00 Official closing by Karl Roeser
Sharper, faster, bigger – and, above all, more and more widespread: the global success story of liquid crystal technology also describes the worldwide success of LCD’s by Merck, the undisputed global leader in the field.
Today, there is hardly a flat-screen television, PC monitor, notebook, mobile phone or navigation system available that does not contain our Merck key product.
Merck today owns more than 2,500 patents in regard to liquid crystal materials and their various applications. Working closely with LCD manufacturers, we continue to improve their properties in order to constantly meet our customer’s high quality requirements.
For further information please visit www.merckgroup.com.
The publication “Displaying Futures – Perceptions” features the three categories “Visual Perception, Public Perception and Selective Perception” with articles from renown authors. They reflect the work of architects, designers, artists and scientists and extract the relevance of seeing and perceiving in their individual work.